Latest Announcement/Upcoming Events

I am personally excited to announce this partnership since ocular disease has always been a passion of mine. While optometrists need to be financially-educated,  they also need to be clinically-knowledgeable to be efficient in providing the best patient care.  Hence why I created a year ago. It was a great but very basic website filled with clinical tools from ocular disease to CL parameters that over 4,000+ doctors use on a daily basis.

But there was always something missing, and that something was EyeDock, a well-known online clinical tool that was created in 2002 by full-stack developer extraordinaire, Dr. Todd Zarwell O.D. So with the merging of our two companies, Todd & Dat can have the necessary resources & man-power to take EyeDock to a higher level, to really make every single doctor exceptional clinicians. So is our gift to our optometry profession: 

  • ✅ Fully Mobile UI/UX design, comprehensive database, updated daily
  • ✅ Register for EyeDock FREE to get access to basic contact lens, medicine, ocular diagram, references & basic vertex calculator
  • ✅ Upgrade to EyeDock PRO $15/month to get full access to comprehensive ocular disease/treatment, ICD-10, advanced calculators/tools and new features.
  • ✅ No Long-term Contract, Cancel Anytime, Free Account Setup. 

ODs on Finance Member PROMO: 

  • Free 4-Years EyeDock PRO for optometry students during school
  • Free 1-Month EyeDock PRO for practicing doctors

Todd and myself sincerely plan to invest more future resources back into EyeDock to make the best optometric clinical tool in the world! So please give us feedback as you navigate the site! 

Current Optometry Students? Sign Up For Our Ambassador Program To Get Free Eyedock Pro!

We are excited to negotiate all these limited time, lowest rate & member-only exclusive promo for our community! But wait, there's more! If you're planning on attending Vision Expo East , you won't want to miss the chance to swing by the booth and demo some of the incredible equipment on display.

And as a special bonus, we're offering all of our community members a special ODoF Code that will get you an even bigger discount on top of the already amazing trade-show pricing. 

Maximizing Optometry Billing: A Comprehensive Overview

In the 2hours session, Stephanie Woo of Woo U will walk us step by step through various billing scenarios with multiple VCPs & medical plans. We will explore the key strategies and techniques to maximize your optometry billing and improve revenue. Our expert speaker will provide insights on how to avoid common billing mistakes, streamline your billing process, and negotiate with insurance companies for maximum reimbursement. By the end of the session, you will have a clear understanding of how to improve your optometry billing and increase your practice's bottom line. Don't miss out on this opportunity to learn from a seasoned professional and take your optometry billing to the next level. Register now and join us for an informative and engaging session on maximizing optometry billing.

✅ Step by step guide With various billing scenarios

✅ Key strategies and techniques to maximize your optometry billing and improve revenue

✅ Learn from a seasoned professional and take your optometry billing to the next level

ODs on Finance Member Rate: FREE | Recording will be only be available to registrants for 2 weeks 

For the final part of our series, we will hear from an owner that has grown his brand to encompass 12 high grossing private practice locations. Strategies on initial scaling as well as multi location management will be explored. Additionally, insight will be given on how to keep net revenue high through balance of overhead and the avoidance of “robbing Peter to pay Paul.” Marketing, staffing/HR and cash flow will also be discussed. Ryan will go over strategies they use to:

✅ Initial Scaling Strategies
✅ Multi Location Management
✅ Marketing, Staffing/HR + Cash Flow

ODs on Finance Member Rate: FREE | Recording will be only be available to registrants for 2 weeks 

Join the Conversation on Optometry's Largest Finance Focused Forum:



9 Financial Tips For Optometry Students

9 Financial Tips For Optometry Students

As an optometry student preparing to enter the field, it’s important to understand the financial implications that come with this profession. From budgeting for school supplies to managing debt and investing in your future—all these responsibilities add up quickly! With these 9 financial tips, you’ll equip yourself with the knowledge needed to navigate a successful career as an optometrist.

Annual Report 2022

2022 in Review, and a Look at 2023!

It’s hard to believe, but the year 2022 has vanished in the blink of an eye. This past year, we’ve had the pleasure of seeing ODs on Finance continue to grow and help ODs on their financial journey, whether they be new grads or seasoned veterans. We are thankful for your attention, your questions and your contributions. Two tenets that hold paramount value to us at ODs on Finance are transparency and productive growth. In this letter, we will highlight how our community has grown, the various methods we provide value to our community, exciting new projects/acquisitions for 2023, and a look at our commercial interests/disclosures – trust us, you’ll want to read this! Here is a quick recap of 2022!

6 Tips For Optometrists To Maximize Their Tax Deductions for 2022

6 Common Tax Mistakes That Optometrists Make

Optometrists are not trained in maximizing their tax benefits. Consequently, doctors who prepare their taxes themselves may miss many deductions they are entitled to take. I don’t know about you, but I want to take advantage of all the tax benefits I am entitled to. Following are six mistakes I see optometrists make that are costing them a lot of money in overpaid tax bills.

10 Things Your Optometry Lawyer Wants You to Know About

10 Things Your Optometry Lawyer Wants You to Know About

Putting yourself in the best position possible to be successful involves getting professional help, and an optometry attorney can be a vital part of your team of professionals.

Action Plan What To Do with My Optometry Student Loans Before 2023

Action Plan: What To Do with My Optometry Student Loans Before 2023?

Our inbox has been getting slammed with ODs asking for advice on what to do with their federal student loans as we get closer to the 0% forbearance expiration date of 12/31/22. Politics aside, based on the most recent federal news which removes a lot of uncertainty that we had last month, we are going to break it down with some actionable plans that optometrist can take:

The Optometrist’s Guide to Short Term Investing (1)

The Optometrist’s Guide to Short Term Investing

With the recent volatile market and pending economic recession, many investors are looking to hold their cash in a relatively safe place, especially as our economy faces surging inflation. In this article, we will talk about short term investments and where we can place these funds, aside from just storing cash. What is a short-term investment?

What Should Do I do First_ A Complete Guideline Step-By-Step

What Should I Do First? A Complete Guideline Step-By-Step

Personal finance is called personal for a reason; it is just as much a science as it is an art (similar to prescribing glasses). But seriously, this is probably one of the most difficult decisions that a lot of doctor investors will face and has starved me of sleep a lot – simply deciding which…

The OD's Guide into Active & Passive Real Estate Investment

The OD’s Quick Guide into Active & Passive Real Estate Investment

You’ve heard it again and again that real estate is an excellent pathway to accumulate significant wealth. However, you should also know that most real estate investors do not get rich overnight, as it can take years for investment properties to accumulate enough equity and generate significant wealth. The nice thing about real estate is that there are many approaches to make money and to do so either requires a lot of your time, or very little of it. Simply put, real estate investing can typically be classified as either active or passive investing. Let’s take a look at these categories to learn which may be the best fit for you!

Optometry AlliancesBuying Groups - Who to Choose and Why

Optometry Alliances/Buying Groups – Who to Choose and Why?

Dear ODs on Finance Members, Last week the OD community got some shocking news in their inboxes.  One of the major players in the OD Alliance/Buying Group space – PECAA/HEA, was acquired by a large vision care plan  which had recently rebranded.   The acquisition was, well, met with extreme negativity.  Doctors expressed chagrin that a company that…

Comparison Retirement & IRS Limits

2022-2023 IRS limitations for Optometrists

With inflation rising at all time highs, it definitely seem that the IRS is adjusting quite drastically for most of these accounts for 2023! While all of these limits might seem higher, remember that it is mainly keeping up with inflation, which the consumer index is estimated at 8%. in 2022. Please use these important limit to adjust your financial planning for 2023 especially for any retirement plans!

The Optometrist’s Guide To Health Insurance

Health Insurance Basic 101 That Every Optometrist Should Know

Whether you are a New O.D or Seasoned O.D ….healthcare is changing every year. Working in the medical field, I thought I understood how health insurance worked, until I ended up in the emergency room for two hours earlier this year. We will teach how to understand 6 key terms and how they apply to your health insurance (Premium, Deductible, Co-insurance/Co-pays, Maximum out of pocket, Benefit caps & understand network options (HMO, EPO, POS, PPO).

3 Take-Aways That Optometrists Should Know About Biden’s Student Loan Debt Relief

3 Take-Aways That Optometrists Should Know About Biden’s Student Loan Debt Relief

On Wednesday, Aug 24, 2022, President Biden, along with the US Department of Education announced a three-part plan to help student borrowers with federal loans transition back to regular payments. In addition, we do want to let our members know that it took us a little while to gather our thoughts after the dust settled to address our community.. So let’s begin with the facts first and any questions that optometrists might have. PART 1: Final extension of the student loan repayment + 0% Interest pause forbearance until 12/31/2022

5 Tips for Growing a New Sublease Office

5 Tips for Growing a New Sublease Office

Building a new sublease office inside a retail store brings some unique challenges, but can be even more rewarding when you see your office thrive after years of hard work. Like any new business, attracting new patients may be a struggle at first. However, by engaging in a number of creative practices, I was able to grow this office from a patient base of zero to a thriving optometry office! Below, I will share the five strategies that formed the core of my success plan:

6 Tips for Utilizing Cost Benefit Analysis on a New Piece of Equipment

6 Tips for Utilizing Cost Benefit Analysis on a New Piece of Equipment

New equipment is always a temptation for practice owners, and for good reason. A cost-benefit analysis (or CBA for short) is a term derived from Lean theory and is an analysis of the expected balance of benefits and costs, including an account of any alternatives and the status quo. CBA takes into account your overall return on investment (ROI), however the approach is a little less black and white than might be expected. Let’s go through 6 important tips on utilizing CBA to its full extent in order to find whether that new piece of equipment should find its way through your practice doors.

5 Tips to Stand Out in Your Job Search

5 Tips to Stand Out in Your Job Search

A commonly noticed trend has been noticed over the last few years – new optometry programs continue to pop up throughout the country. This directly leads to an increase in the number of graduating optometrists. Therefore, it is reasonable to assume that the job market for associate optometrists is becoming more competitive. In a competitive environment, job applicants must seek ways to stand out from their peers as leading candidates. Learn how to make an impact on employers and set yourself apart from colleagues on your way to success.

For questions, please reach out to Aaron and Dat at