5 Tips for Avoiding an IRS Audit For Optometrists

Editor’s Note: This is a guest post written by Jose Diaz Caro – Optometry Practice Accountant, who is one of our tax experts partner. Feel free to connect with him! Aaron and Dat are extremely strict about guest requirements in that they must be educational and informative to our readers. Every guest post is vetted, read…

Read More

Boosting In-Office Revenue (Virtual Webinar)

Click here to watch on YouTube Growing a practice and keeping it profitable requires an ever evolving mindset that embraces both technology and creativity. In this panel discussion with industry experts Dr. Ryan Gustus, Perry Brill and Steve Alexander; we discuss implementation and execution of strategies ranging from materials sales to insurance. The following key…

Read More

New Targeted $10,000 EIDL Grants: Do You Qualify?

With the initial economic shock of the COVID-19 pandemic back in March 2020, the Emergency Injury Disaster Loan (EIDL) and subsequent grant programs funded by the CARES act received a lot of buzz. In the first round of the EIDL grant, businesses were granted $1000 per employee of their business, up to a maximum of $10,000. Recently, congress has allocated another $20,000,000,000 in EIDL grants (advances) in the new stimulus to allow businesses who received less than $10,000 to qualify for the full $10,000 grant, minus any amount already received. Let’s take a look at EIDL grants and common questions regarding them.

Read More

Carotenoid Levels in Ocular Disease and Systemic Health (1 hr COPE CE Virtual)

We are ecstatic to host our first live CE event of 2021 with the Dr. Greg Caldwell. We hope this CE event will help you better understanding of how carotenoids affect ocular disease and gives some ideas on what technologies you can implement in your practice in regards to carotenoid levels.

Carotenoids are nutrients that have been proven to protect the eye from light damage and several ocular pathologies. Their antioxidative protection is most recognized in age related macular degenerations. Many ocular and retinal diseases are linked to low levels are carotenoid levels.

Read More

The Optometrist’s Guide to Writing a Business Plan

When it comes to building a great business, a business plan is a vital piece of the puzzle. A business plan explicitly explains how a business seeks to go after its mission and how it will utilize its operations to become profitable. Components of your business plan will help you think through problems and arrive at solutions. Alongside this, a well written and convincing business plan will help you obtain funding, bring in additional partners (if applicable) and even get investors.

Read More

The New Coronavirus Stimulus Package – FAQs for Small Business Owners

Here we go again! In case you missed it, congress recently passed a new COVID-19 stimulus package on December 22, 2020, that provides over $900 billion in aid to individuals and businesses – pending the president’s signature. Notable parts of the new bill include changes to PPP (Paycheck Protection Program), EIDL, clarification of tax treatments of relief funds, and an extension to the Families First Coronavirus Response Act tax credit.
To help you further understand the bill, here is a quick rundown of everything you may need to know in an easy to read FAQ format.

Read More

Virtual Masterclass: Diagnostic Imaging in Macular Degeneration (1hr COPE CE)

We are ecstatic to host our next live CE event with the brilliant Dr. Jessica Haynes. We hope this CE event will help you better understand AMD technologies and gives some ideas on what technologies will be the best for your patient base and your practice.

This lecture will review diagnostic imaging strategies useful in the evaluation of macular degeneration including fluorescein angiography, optical coherence tomography, fundus autofluorescence, and optical coherence tomography angiography.

Read More

SWOT vs PEST Optometry Analysis

KEY POINTS: (1) SWOT analysis is for Strengths, Weaknesses, Opportunities and Threats, and is used for preliminary stages of decision making regarding business planning. SWOT analysis is simple. Draw a symmetrical grid with four boxes and label them Strengths, Weaknesses, Opportunities and Threats. (2) PEST analysis helps better understand environmental factors that can affect a…

Read More