Recommended Website Design | Marketing
We have partnered with two amazing companies to make your website unique and optimized for your optometry practice. Reach and convert potential patients within your target demographic and your geographic location to boost traffic and revenue.
Website | SEO Marketing
Digital Healthcare Professionals is a privately owned, boutique Digital Marketing Agency. We focus on a few core values that a lot of the larger “bargain brand’ companies overlook.
- Complete Ownership of your website- Digital Healthcare Professionals launches, licenses and registers the website we build to you. This means as soon as your new website is launched you own everything and can take it with you if you ever decide to discontinue services.
- No Contract- DOES NOT BELIEVE IN CONTRACTS! We believe that if we fulfill our promises and achieve your goals that we do not need to handcuff you to our company with a contract.
- Customer Service- Many companies have a sales person responsible for bringing new clients in and then kick those clients down to a support team. At Digital Healthcare Professionals, we believe as OD business owners you have the highest vested interest in the success of your practice. That is why you will be working directly with myself, the CEO/Owner of the company or our President of Sales who works directly below me.
Members Special: ALL ODS ON FINANCE MEMBERS WILL RECEIVE $1000 OFF THE BUILD OUT OF YOUR NEW WEBSITE, 30%-40% OFF OF YOUR MONTHLY SERVICE AND THE FIRST THREE MONTHS OF SERVICE FREE
Contact: Michael Grossman CEO | Michael@digitalhealthcareprofessionals.com | 845-518-4678
Website | Full Service Digital Marketing
Roya.com works with thousands of eye care practices nationwide to supercharge their online strategy with Canvas® powered websites and specialized digital marketing campaigns. Canvas® websites cater to a wide variety of practices ranging from cold-start new practices to multi-location nationwide enterprises, and everything in between. Roya.com provides professionally designed, industry focused websites that are heavily tested and highly effective, designed to reach and convert new patients.
Roya.com is a Google Partner and offers a full suite of marketing services that are customized to target each practice's specific goals. Get access to the digital marketing tools that can increase your google ranking, improve your digital presence and expand your new patient reach.
Roya.com website and marketing packages are comprehensive but offer a range of service levels to best fit your needs. Below are the most popular Roya.com services:
- Professionally Designed Google AMP Website With Canvas® Toolbox & Platform License
Professional Client Services Team
- Reputation Tracker & Reputation Builder
- Canvas® Studio
- AI Insight
- SEO Management
- Google Ads Management
- Facebook Ad Management
- Professional HD Video Production
- YouTube Video Advertising
- Marketing Consultation
Contact: Dani Astilla | email@example.com | 858-257-4590
Because Who Has the Time? DONE4YOU Marketing is a personalized, outsourced marketing service for independent eye care practices. If you're looking to uncover new patient opportunities and grow your business but you don't have the time or resources to do it yourself, DONE4YOU® Marketing can help!
Our team of proactive marketing professionals work on your behalf to manage and execute results-orientated marketing.
- ONE CONTACT: One point of contact for all of your marketing needs.
- ONE FLAT RATE: Unlimited possibilities with a fixed monthly fee & no contracts.
- ONE OBJECTIVE: Using industry proven tactics to drive results & revenue!
- DONE4YOU*: Taking stress off your plate by planning & executing for you!
The Capabilities are Endless (Services)
- Digital Advertising, Social Media & Website
- Medical, Optical & Retail Marketing
- Event Management
- Reputation Management
- Brand Development
- Patient Communications
- Performance Tracking
- Vendor Management
- Complete Implementation of Marketing
Exclusive OD’s on Finance Member Promo:
All ODs on Finance members will receive a COMPLIMENTARY marketing assessment as well as $500 DONE4YOU Dollars with their membership.
Contact: Trish Olson or Margaret Grimwood | Hello@marketingD4Y.com | 877.949.0382
Good vs. Bad Optometry Debt – 4 Ways to Use Good Debt to Your Advantage
That being said, debt can be a useful tool for achieving financial goals, but not all debt is created equal. Some debt can be beneficial, while others can be detrimental to your financial well-being. Let’s explore the difference between good debt and bad debt and how you can use debt to your advantage.
2022 in Review, and a Look at 2023!
It’s hard to believe, but the year 2022 has vanished in the blink of an eye. This past year, we’ve had the pleasure of seeing ODs on Finance continue to grow and help ODs on their financial journey, whether they be new grads or seasoned veterans. We are thankful for your attention, your questions and your contributions. Two tenets that hold paramount value to us at ODs on Finance are transparency and productive growth. In this letter, we will highlight how our community has grown, the various methods we provide value to our community, exciting new projects/acquisitions for 2023, and a look at our commercial interests/disclosures – trust us, you’ll want to read this! Here is a quick recap of 2022!
10 Things Your Optometry Lawyer Wants You to Know About
Putting yourself in the best position possible to be successful involves getting professional help, and an optometry attorney can be a vital part of your team of professionals.
Optometry Alliances/Buying Groups – Who to Choose and Why?
Dear ODs on Finance Members, Last week the OD community got some shocking news in their inboxes. One of the major players in the OD Alliance/Buying Group space – PECAA/HEA, was acquired by a large vision care plan which had recently rebranded. The acquisition was, well, met with extreme negativity. Doctors expressed chagrin that a company that…
Health Insurance Basic 101 That Every Optometrist Should Know
Whether you are a New O.D or Seasoned O.D ….healthcare is changing every year. Working in the medical field, I thought I understood how health insurance worked, until I ended up in the emergency room for two hours earlier this year. We will teach how to understand 6 key terms and how they apply to your health insurance (Premium, Deductible, Co-insurance/Co-pays, Maximum out of pocket, Benefit caps & understand network options (HMO, EPO, POS, PPO).
5 Tips for Growing a New Sublease Office
Building a new sublease office inside a retail store brings some unique challenges, but can be even more rewarding when you see your office thrive after years of hard work. Like any new business, attracting new patients may be a struggle at first. However, by engaging in a number of creative practices, I was able to grow this office from a patient base of zero to a thriving optometry office! Below, I will share the five strategies that formed the core of my success plan:
6 Tips for Utilizing Cost Benefit Analysis on a New Piece of Equipment
New equipment is always a temptation for practice owners, and for good reason. A cost-benefit analysis (or CBA for short) is a term derived from Lean theory and is an analysis of the expected balance of benefits and costs, including an account of any alternatives and the status quo. CBA takes into account your overall return on investment (ROI), however the approach is a little less black and white than might be expected. Let’s go through 6 important tips on utilizing CBA to its full extent in order to find whether that new piece of equipment should find its way through your practice doors.
3 Important Steps to Do Due Diligence For a Successful OD Practice Purchase
Purchasing a practice is an exciting yet daunting process for both new grad and seasoned optometrists alike. One of the reasons purchasing a practice is so daunting is due to the uncertainty that comes with becoming the new owner of an existing business….Due diligence methodology for purchasing an optometric practice has been nearly universally defined by prominent valuation experts in the field. This is the 3 methodology that we will be discussing.
8 Dos and Don’ts When Purchasing an Optometry Practice
Practice ownership is often heralded as one of the pinnacles of an optometric career. Having ownership of a practice often allows for higher income, and more importantly: freedom and autonomy to practice as one sees fit. In my career, I have had the privilege of buying my own practice as well as helping others through the buying process… So whether you are a newly minted graduate looking to begin your legacy, or you are a seasoned veteran looking to acquire another piece of your empire – use these points to help guide you towards your next big purchase.