Posts by Dr. Aaron Neufeld
The Optometrist’s Guide to Performing and Billing Telehealth Exams during COVID-19
In a time of crisis, where routine exams and contact lens fits are considered to be non-essential, many eye care providers are scrambling to find ways to at least keep a little bit of cash flow going for their practices. While delivery and curbside material pickup gives a slight boost, many practitioners are wondering how…
Read MoreThe Federal Reserve Just Slashed Interest Rates to 0%, What Does This Mean for Me?
March 2020 is shaping to be one of the craziest months our country has experienced in quite a while. There is no doubt that these next few weeks will find their places in US History books that our children and grandchildren will study in the future. With widespread quarantine efforts by the government and CDC,…
Read MoreCOVID-19 Has Closed My Practice, What Should I Do?
We are experiencing uncharted territory as the coronavirus pandemic continues to ravage the economy, health and mental stability of the American population. As of March 23, 2020, multiple states have issued “Shelter in Place” acts which limit business operations to essential businesses only. The big concern that arises for practice owners from extended closures/minimum operation…
Read MoreNavigating Market Mantras During Volatility and Uncertainty
The perfect storm of the COVID-19 outbreak and the upcoming election has led to an extremely volatile market. March 16, 2020 marked the second largest single day loss by the Dow Jones Industrial Average, in the history of the US. With the market down and heavily volatile, a few mantras regarding how to invest with…
Read MoreThe Staff Productivity Primer, Pt. 1 – Leading Through Intrinsic Discipline
Every weekend my good friend Jon and I run the Baylands Nature Preserve Loop in Palo Alto, CA. Some weekends are tough – we push hard through exhaustion and nausea just to finish; while other weekends are easy and we joyfully relish in breaking a PR. Some weekends require one of us to push the…
Read More5 Easy Ways to Cut Down Expenses and Increase Monthly Cash Flow
The year is 2020 and you’ve decided this is it. This is the year where I finally become debt-free and get on track towards financial prosperity! Then you look at your loan balance. How am I going to pay this down? Sure, that recent pay raise was nice, but surely there must be other ways…
Read MoreSuccess Profile: Starting a Frame Line Business with Dr. Kaleb Abbott OD
When we hear the word “entrepreneur” in the field of optometry, many equate this to owning a private practice, starting a practice cold, creating some sort of web-based business or dabbling in real estate. Sometimes, we come across other optometrists that start a side hustle in addition to practice ownership. But every once in a…
Read MoreDollar Cost Averaging
Wealth building is a process that comes in many forms. Many agree that there are three major steps to wealth building: Eliminating Debt Saving Money & Acquiring Assets Allowing Assets to Grow If we were to equate wealth building to painting a picture, Step 1 would be our blank slate, Step 2 our paint brush…
Read MoreVideo/Podcast – SEO, Digital Marketing and Web Design with Dr. Richard Zimbalist
Dr. Neufeld talks with the founder/owner of Ignite Medical, Dr. Richard Zimbalist, about SEO, digital marketing and web design. Insights on building a practice website and making it visible and attractive are explored along with marketing: Related Articles 2024 Optometrist Income Report 16 End-of-Year Financial Checklist For Optometrists in 2023 How To Achieve Over 90%…
Read MoreThree Tips for Marketing Your Practice During the Holidays
With the Holiday season fully upon us, gift purchasing and self-indulgence traditionally reaches an all time high. In fact, with Black Friday happening just a day before writing this article, I decided to analyze some shopping tendencies of myself and society as a whole and see what parallels I could draw to patient spending trends…
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